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March 13, 2003

A No Good, Very Bad Idea

What Your Clothes Say About You - "clothing designer Benetton plans to weave radio frequency ID chips into its garments to track its clothes worldwide." Anyone else think we might as well have chips installed in the back of our necks, like Agent Scully? These RFID chips are intended to make it easier to take inventory, as well as to reduce theft. However, anyone who has an RFID receiver can track people wearing Benetton clothing, "including companies that want to sell them their products." So between marketers who want to gather your data and potential thieves who can just scan your house to see if you've got anything worth really worth taking, there's more loss of privacy.

Yours, &c., LC | 01:52 PM | Legal